Become an Equineware™ Reseller

Join Ireland’s premium natural leather-care brand.

Equineware™ Ireland is expanding — and we’re inviting a select number of retailers, tack shops, saddlery services, and equestrian suppliers across Ireland and the EU to stock our professional-grade natural leather-care range.

Hand-poured in small batches in Dublin using 100% natural-origin ingredients, our Leather Balm and Saddle Balm are quickly becoming favourites among riders, trainers, and busy yards looking for clean, reliable, high-performance tack care.

If you share our commitment to quality and want a fast-moving product line that customers come back for month after month, we’d love to partner with you.

Why Stock Equineware™?

✔ Premium, natural-origin formulas

Petroleum-free, silicone-free, unscented, and crafted specifically for equestrian tack.

✔ Designed for real riding conditions

Our Saddle Balm is engineered for seat-safe, low-slip grip zones — a feature that stands out in the market.

✔ High customer repeat rate

Leather-care consumables drive recurring sales for your store.

✔ Attractive margins for retailers

Competitive wholesale pricing gives you strong mark-ups and reliable profit per tin.

✔ EU & Ireland compliant

Clear INCI, safe ingredients, recyclable metal tins, and full batch traceability.

✔ Perfect for tack shops, saddlers & mobile fitters

Compact sizing, professional packaging, and ideal for value-adding to upsells and fitting services.

Who We Partner With

We welcome applications from:

• Equestrian retailers & tack shops

• Online equestrian stores

• Mobile saddle fitters & tack repair specialists

• Riding schools & training yards

• Gift stores with equestrian/lifestyle ranges

• Country stores & feed merchants

Whether you run a shopfront or an online store, you can apply.

Our Product Range for Resellers

• Leather Balm – 250ml & 450ml
Deep conditioning with a clean satin finish.

• Saddle Balm – 250ml & 450ml
Low-slip, seat-safe formula for saddles, knee rolls & reins.

Bulk yard tins and seasonal bundles available upon request.

Reseller Benefits

• Wholesale pricing & volume discounts

• Fast dispatch from Dublin via An Post

• Low minimum order quantity

• Free product training materials

• Priority access to new launches

• Optional listing as an Official Retailer on our website

How to Apply

Becoming a reseller is easy.
Fill out the form below (or email us directly) and we’ll get back to you within 1–2 business days.

Email: support@equineware.com
Phone: +353 1 699 1520

Please include:

• Business name

• Location

• Website/social pages

• Contact person

• Estimated monthly volume

• Any questions you may have

Let’s Grow Together

Equineware™ is committed to supporting our retailers with dependable supply, fast logistics, and products riders genuinely trust.
We look forward to building a strong partnership with you.

Join us and bring premium Irish-made leather care to your customers.